Visual search is a basic activity for humans. You might not have given it much thought, but the reality is that you’re constantly looking for something, and this ability is your main tool to get things done. Finding a vacant parking space, looking for a familiar face in a crowd, or eyeing a specific shirt in a rack full of choices qualifies as a form of visual search.
Visual search facilitates object localisation, or the process of detecting a certain object, and fixational eye movements, or the process of maintaining a visual gaze in a single location.
While nearly all actions involve visual search to some extent, this activity is also a tool used on the Internet. It has become a basic service for most web platforms and mobile apps by major companies, such as Google and Bing.
Visual Search on the Internet
Searching for content is the most common use of visual search functionality. On top of all the tools at your disposal, your ability to identify specific objects conveniently by means of scanning is your primary ace. Based on different scientific concepts, you can quickly spot your “target” out of a screen filled with “distractors”.
Apart from website URLs, videos, and pictures, searching for elements such as stock videos and animations is made easier because of visual search. Industry leaders like MotionElements are pioneering the movement to make the functionality available across various platforms.
Beyond the Basics
Google Images has evolved greatly since its introduction in 2001. From basically just giving people access to about 250 million images during its inception, the company launched a series of enhancements to take visual search to the next level. Informative user interface and reverse image searches are just a few of the notable innovations introduced by the Internet giant over the years.
Online visual searching is an ever-changing landscape. The fierce competition among search engines, particularly between Google and Bing, will only give birth to more innovations in the future.