Search engines have made significant changes that affected website optimisation in recent years. It’s no longer just a numbers game. The quality of content and the amount of social media buzz now play an important role in the rankings of a webpage.
How does this affect the SEO services for a small business? Well, a lot.
SEO today is all about branding. You need to show others that there are faces behind your web page—a personality they can engage with and relate to. While professionalism still holds an important bar for big companies, small businesses can actually get more customers by being friendly, personal and playful with their web presence.
Here are two simple ways to alter your SEO techniques to catch up with today’s trends:
When customers are choosing among a pool of potential contractors for their business, they first look for experience and expertise. If what you offer is the same as a dozen others, your personality can make or break the deal. Social media presence can do wonders in establishing how approachable you are as an entrepreneur, a business and a person. Clients like having a no-fuss direct line of communication through social media sites like Twitter and Facebook offer.
Blogging for Better Business
In SEO, a well-updated blog is essential to keep your website ranking high. For your customers, your blog and your website become their one-stop shop for all the info they need. They don’t need to search among unverified online sources and end up wandering to a competitor’s website. If you have a blog they can refer to, it makes their research convenient and gives an impression of expertise on your part.
There’s more to search engine optimisation, but these are two things you can start today. Engage with customers through social media and start a blog for your website. You can also contact your SEO provider to see if they offer these services.