What customers see on your website is the first thing that makes an impression. It becomes their baseline, and it is why you need to make it look professional, appealing, and easy to use. Part of this involves making the design simple and avoiding elements that distracts users.
The following is a look at annoying elements that gets users scrambling back to the results page instead of browsing through your site:
Research shows that pop-up ads are 50 per cent more likely to be noticed by visitors than a common stationary banner. Pop-up ads, however, are considered intrusive and annoying. While it is true that the material works, this type of advertising can also affect your site and drive visitors away.
Generic Stock Image
Instead of using generic images on your website, show pictures of real customers and people working in your company. It is also best to create visuals that relate to what your company really does. Various website design companies say images are beneficial if they depict what customers want to see.
Visitors want know what will happen next when they click on a button. Instead of saying ‘Subscribe to my Newsletter,’ tell visitors what they can expect to see in it. Make sure your calls-to-action align with your offers or promises.
Music or Video that Plays Automatically
Multimedia can make your pages more active and interesting, but be careful because it can also drive customers away. If you want to include multimedia, give visitors the choice to play it or not.
Contact Us Form in the Contact Us Page
Although there is nothing wrong with having a generic form on your page, it shouldn’t be the only means for customers to reach you. Make sure to include your email address, phone number, or social media pages on your website.
Your website should be designed to make the visitor experience easy. This means making the layout clean and making sure that visitors can what they are looking for easily. Get help from reliable web designers to create an effective and user-friendly site.