Google gives and Google takes. This applies to websites that follow Google’s guidelines and those that violate them. For many, abusing the power to outrank their competitions is too tempting to pass. Although it seems like a good idea at first, Google eventually punishes these websites for their ‘crimes’.
On your part, it’s time to get acquainted with Google’s latest rules and avoid the misuse of ranking factors. Here are three key areas you need to look into:
Anyone about to enter the world of SEO should know this by now. In the words of My Turn Media Group, “the days of stuffing your pages with keywords are long gone.” In 2011, keyword-stuffing might have helped raise organic ranking. In 2015, however, Google’s algorithm prioritizes content quality, substance and authority.
Keyword-populated content that values ranking more than reader satisfaction has no place in today’s SEO. In their drive to rank, aggressive websites still commit this mistake. To prevent this abuse from repeating, the rule of keyword density came about.
A common misconception about SEO is that it’s a “links game”. Along with linking, Google takes into account a few other hundred ranking factors. This means linking should be a priority, but not too much of a priority that it forces any business to use unnatural link strategies. These include link-buying and participation in link networks.
In 2014, a number of websites lost their organic ranking and traffic after violating Google’s linking regulations.
Google’s ultimate goal has always been to provide users with the best results. This is why it sets rules to begin with, to determine which websites can best satisfy the searchers. This doesn’t only pertain to good content, but also to overall user experience.
Experience refers to ease of site navigation, page load speed and mobile friendliness. This puts pressure on any business to build a high-quality website and serve their users with optimized content, images and videos.
As any other website owner, it’s understandable to want to rank high on SERPs. But it won’t do you any good to abuse ranking factors and manipulate the system. After all, a great SEO performance means the ability to please your target audience and Google at the same time.