For growers and marketers, the right packaging during transportation serves as one of the most important aspects in bringing fresh fruits and vegetables to consumers. Whether you use sack bags, boxesÂ andÂ crates, orÂ fruit bins and pallets, it has different benefits for both stakeholders and consumers, notes A.I.M. Sales.
Every product needs a special way of handling to increase shelf life. The proper packaging of fruits and vegetables helps decrease any incidence of spoilage. Sturdy containers prevent damage due to poor stacking during storage and handling during delivery. Do you think consumers will buy a product with torn and deformed packaging?
Increase in Revenue
Less spoilage means lower operational cost, which translates into an increase in revenue. As experienced dealers and marketers already know, a significant amount of lossesâ€”some even consumer complaintsâ€”comes from improper handling of products.
Knowing how toÂ maximiseÂ the use of product packaging can be very helpful in some ways. Strategic marketing helps promote your products at a lower cost and runs for a longer period. So instead of using generic, blank boxes or bins, announce to the world the producer of these fresh products by simply having the logo printed on the box.
Due to growing environmental concerns, more and more industries are turning toÂ packagingÂ materials that can be either recycled or biodegradable, much better if both. In fact, a large number of fruits and vegetable consumers are aware of environmental issues concerning proper packaging and disposal, which affect the way they choose products.
Through safe and efficient handling of products, you get to increase your business revenue. Eventually, the demand for your products will grow as consumers often only choose products where freshness is retained from farm to market.